Published on Apr 11, 2025 5 min read

The Best CRM Software for Real Estate Agents: Top Picks for 2025

Success in real estate calls for much more than just presenting houses. It's also about keeping neat, developing close bonds, and following every lead. It is where CRM (customer relationship management) systems find applications. It enables agents to schedule follow-ups, track customers, and close more transactions. The finest thing is that using one does not depend on your level of technological knowledge.

The correct CRM helps your company to be faster, more seamless, and more efficient. Many CRM systems intended for real estate agents in 2025 also burst with clever features that keep one step ahead. Whether your team is expanding or you are new to real estate, the correct program may have a significant impact. Let's investigate the greatest CRM choices to improve your real estate performance this year.

Top CRM Tools Real Estate Agents Should Use in 2025

Below are the best CRM software options for real estate agents in 2025, each offering unique tools and helpful features:

HubSpot CRM

HubSpot CRM is excellent for agents looking for a free, basic tool. It tracks deals, organizes contacts, and lets basic chores be automated. The use of the UI is simple and neat. It also connects with websites, marketing tools, and email. HubSpot has sales pipelines, task reminders, and email tracking. Small teams or single agents would find it perfect. Later on, you can improve depending on your needs. Advanced capabilities, though, call for a subscription plan. Though not very customizable, it performs well for simple purposes. Real estate agents seeking a basic, dependable, reasonably priced CRM will find HubSpot ideal.

Zoho CRM

One very effective solution with great versatility and deep customizing is Zoho CRM. It lets agents design specific processes and oversee sales pipelines. Artificial intelligence on the platform aids with work reminders and lead scoring. Zoho interacts with programs such as Microsoft Office and Google Workspace. It also features instruments for reporting to examine sales performance. Zoho performs effectively for agents wishing more control over their CRM. Little teams can afford it since pricing is reasonable. Given its several characteristics, learning could take time. However, Zoho CRM is a great option for developing real estate companies.

Real Geeks

Real Geeks is designed especially for people working with real estate. It integrates IDX website access with lead-generating tools and a CRM. Agents track every contact and grab leads straight from their websites. To follow up with leads, the CRM texts and sends automated emails. It also helps schedule visits and handle listings. Strong marketing solutions available from Real Geeks include landing pages and Facebook ad creation. Though it costs more than simple CRMs, it offers much value. Some instruction is required to maximize it. For dedicated agents driven by expansion, Real Geeks is overall excellent.

Salesforce

A renowned CRM used in many sectors, including real estate, is Salesforce. It is quite strong and quite adaptable. Agents can create procedures, monitor sales phases, and program job automation. It also provides robust analytics and connections with other programs. Though not intended especially for real estate, it may be tailored to satisfy any agent's or broker's needs. Larger teams or those requiring sophisticated tools find Salesforce perfect. Its costs are considerable, and its learning curve is steep. Salesforce is a great and dependable CRM solution in 2025 for agents wanting adaptability and size.

Follow Up Boss

A follow-up Boss enables agents to react quickly to fresh leads. It links with various lead sources, including Facebook, Realtor.com, and Zillow. Agents use the CRM to automatically plan follow-ups, email correspondence, and contact organizations. It also displays which leads have the greatest activity. Agents from the system can text or phone straightforwardly. Built for real estate, Follow Up Boss is simple to operate. Though no free edition exists, the features are well worth the expense. Teams who have to increase their response times and close more deals will find it most suited.

Pipedrive

Pipedrive is renowned for its straightforward, graphic sales process. It lets agents drag and drop leads across several phases. It makes tracking deals and identifying areas of need clear-cut. Agents can also program reminders, send emails, and automatically do chores. There are reporting tools, and the system is customizable. For small teams and lone agents, Pipedrive performs effectively. Though it lacks sophisticated tools, it quite successfully covers the fundamentals. Its set-up is rapid, and its prices are reasonable. Pipedrive is a wise and quick solution for agents looking for a straightforward and neat CRM experience.

Contactually

Focus personally on developing and preserving close client connections. Agents can set up reminders to follow up routinely and group contacts. The system rates relationships to indicate which customers demand focus. It also provides automation tools and email templates. Contact is ideal for agents depending on recommendations and returning business. Its straightforward architecture and practical functions help one keep in touch. The mobile software allows agents to handle contacts while on the road. It does not offer a free plan; hence, prices could be expensive.

Propertybase

Real estate-oriented CRM Propertybase offers strong features for handling marketing, listings, and leads management. It offers an MLS connection so agents may quickly handle property information. The software tracks leads and provides automatic follow-ups and email marketing. Shared dashboards and communication tools help teams collaborate as well. Built on Salesforce, Propertybase is quite flexible. It fits expanding companies looking for all tools in one location. More pricey than some others, the system has a learning curve. Propertybase is a great and scalable answer for organizations requiring a full-featured real estate CRM.

Conclusion:

The way real estate agents handle their business can be changed significantly by the CRM they choose. The top CRM programs enable faster follow-up, better organization, and greater business closing. There is a CRM for your needs regardless of your desired simple tools or sophisticated features. From free HubSpot tools to robust systems like Salesforce, everyone provides something useful. Before you choose, consider your objectives, team size, and financial situation. A sophisticated CRM will be necessary for success in 2025; it is not optional. Start today to grow your real estate company confidently.