Published on Apr 11, 2025 5 min read

Constant Contact vs. HubSpot: Which Platform Fits Your Business Needs

The expansion of your company depends on the correct marketing platform. Hence, Constant Contact and HubSpot are the most often used ones. Although both systems have special qualities catering to various corporate demands, choosing which best meets your objectives can prove difficult. Small companies or those just starting their email campaigns would find Constant Contact a wonderful fit since it is known for its simplicity and outstanding email marketing capabilities.

HubSpot is an all-in-one marketing tool designed for companies trying to scale with a thorough CRM, sales automation, and precise analytics. Whether your company is simply developing its brand or looking for sophisticated marketing tools, knowing the main variations between these systems will enable you to select the most appropriate one.

Constant Contact: Overview and Key Features

Established and reliable, Constant Contact is an email marketing tool with more than two decades of experience. It is mostly meant for small to medium-sized companies trying to oversee email marketing initiatives efficiently. Constant Contact's straightforward interface lets users start, send, and monitor email campaigns without technical knowledge. The software simplifies designing professional-looking emails since it provides many customizable email templates. It also incorporates automation tools to easily manage contacts, segment email lists, and plan campaigns. New email marketing companies would find Constant Contact a perfect fit since it is dependable and user-friendly.

Features of Constant Contact:

• Constant Contact's simple drag-and-drop editor makes it beginner-friendly, even for those without prior knowledge.
• The platform provides A/B testing, list segmentation, and pre-designed templates, among other strong tools emphasizing email marketing.
• Constant Contact offers first-rate customer service with choices like live chat, phone assistance, and a knowledge base.
• It is easily available for startups and small companies since it provides reasonably priced options, especially for companies with limited contact lists.

HubSpot: Overview and Key Features

Originally designed as marketing software, HubSpot is a potent all-in-one tool that now includes CRM features, sales, and customer service. It lets companies handle customer care, sales, and marketing activities from one location. HubSpot offers a complete solution to simplify your procedures, whether your email campaigns, contact management, or sales tracking call for it. It's ideal for companies wishing to grow and combine several tools into one flawless platform.

Features of HubSpot:

• HubSpot provides a toolkit for email marketing, CRM, sales automation, and other purposes.
• Its CRM is strong, with a simple connection for improved customer insights between sales and marketing tools.
• As your company expands, HubSpot develops with it and provides sophisticated capabilities designed for bigger companies.
• HubSpot tracks and enhances the performance of your campaigns with thorough analytics and reporting.

Key Differences Between Constant Contact and HubSpot 

Constant Contact and HubSpot differ primarily in the following ways to guide your decision on the best platform for your company.

• Ease of Use: Starting users will find Constant Contact more straightforward. Drag-and-drop email users could create campaigns without any technological knowledge. On the other hand, HubSpot takes more time to grasp and offers a wider range of options that might overwhelm novice users.
• Email Marketing Features: Strong email marketing tools abound on both platforms. Constant Contact shines in basic email builder capability, automation features, and customer support. More advanced segmentation, A/B testing, and email monitoring capabilities combined with HubSpot's email marketing make for a decent option. If email marketing is your primary focus, Constant Contact is a decent option; however, HubSpot has more capability.
• CRM and Sales Automation: Although Constant Contact has CRM tools, HubSpot's CRM is its strongest suit. HubSpot's CRM offers a complete picture of your client connections since it fits perfectly with its email marketing and sales instruments. It also permits more sophisticated reporting and sales automation. HubSpot is the preferable option if you demand a complete-featured CRM.
• Pricing: One major distinction between the two systems is price. Constant Contact presents more reasonably priced options, starting at $9.99 monthly. Small startups on a tight budget would find this perfect. By contrast, HubSpot's Marketing Hub Starter plan starts at $50 monthly. The cost rises dramatically as you improve, particularly for companies seeking more sophisticated tools.
• Integrations: With so many integrations with outside products, HubSpot leads in this category. Constant Contact offers few integrations, which would restrict its use for companies depending on other software solutions. However, Constant Contact does handle the most crucial email marketing integrations.
• Analytics and Reporting: HubSpot's in-depth analytics and reporting capabilities allow users to thoroughly understand their campaigns, website traffic, and consumer behavior. Constant Contact's basic reporting tools are adequate for most small firms but may not be sufficient if you require a more thorough investigation.

Which Platform Is Best for Your Business?

Your company's needs and budget should help you decide which Constant Contact and HubSpot are the best fit. Small companies or those seeking a quick, reasonably priced email marketing service would find Constant Contact a great option. For businesses seeking a basic platform to plan, send, and monitor email campaigns, it's ideal. Constant Contact's simple layout helps novices get going quickly. Its reasonably low price also fits smaller companies with fewer contacts.

Conversely, HubSpot is a more complete, all-in-one application with advanced capabilities, including CRM, sales automation, and customer service tools. It is the best choice if your company wants more than just email marketing—the capacity to track sales, handle client relationships, or streamline processes. Although it may have a learning curve and a hefty price tag, its many capabilities make it perfect for growing companies or requiring a strong marketing and sales solution.

Conclusion:

In conclusion, Constant Contact and HubSpot have useful tools; their fit will rely on the demands of your company. Small companies looking for a reasonably priced, simple email marketing tool would find Constant Contact ideal. It offers simplicity and the necessary instruments to start fast. For companies trying to scale and oversee several facets of their marketing, sales, and customer service on one platform, HubSpot is more suited. HubSpot's wide capabilities make it perfect for businesses hoping for long-term expansion and more sophisticated marketing plans, even if its cost and learning curve are greater.